The permanent record for marketing campaigns. Every brief, asset, and approval — etched to an immutable identifier you can still find five years from now. Every module plus the Intelligence layer — one workspace, one source of truth.
How it works
A campaign enters Etch once. From that moment every artifact, approval, and outcome attaches to a single immutable identifier — readable across every app in the platform. The loop is the product.
A campaign brief is authored and submitted. Structured fields capture intent, audience, channel, and constraints.
An immutable UID is generated and bound to the brief. The campaign now has a permanent identity.
Every send — creative, copy, approval — is archived against the UID. Nothing detaches.
Outcomes flow back to the record. AI surfaces patterns across every campaign you’ve etched — feeding the next brief.
Every plan includes every module — adopt them in any order. The shared Taxonomy UID is the connective tissue: the moment a second module is in use, your work is already linked, automatically.
The platform
Each product runs standalone. Expand any app to see the specifics — what it does, what’s inside, and how it works better with the rest.
The source of truth for every campaign and touchpoint. Etch.Taxonomy generates a permanent UID at the moment of creation and provides the classification framework — brand, channel, audience, time — that makes campaign data queryable and comparable across systems and years.
Nothing breaks on change: post-approval edits issue a new version and the old identifier becomes an alias — links, UTM tags, and reports keep resolving forever. That permanent UID is what lets Brief link, Vault index, and Intelligence cite exact campaigns.
The front door for every campaign. Structured intake, a governed editor over the Litmus-proofed templates you already trust, and continuous QA before every hand-off to your ESP. Bring your own templates — no rebuild, no rendering regressions.
Legal signs off from an email link — no seat, no license — and the approval covers every variant. On approval, Brief hands off to Taxonomy for its UID and the send flows into Vault.
A searchable archive of every email your team has sent. Connect your ESP and Vault captures each send — pixel-perfect, tagged, and indexed against its Taxonomy ID so any artifact can be retrieved by campaign at any time.
Every send, exactly as it shipped. Pixel-perfect previews pulled from your ESPs, searchable across brands and years — each one carrying its campaign ID.
Turns standardized campaigns into ready-to-use analytics. Unified reporting with no SQL, AI-generated narrative insights, and cross-campaign comparison across quarters and years — every insight cites the exact campaign and metric that drove it.
Not a module — a layer. Intelligence reads across everything you’ve etched and feeds the next brief. Included on Pro and up.
Pricing · per company, not per seat
FAQ · by product
The platform
Etch.Brief
Etch.Taxonomy
a8f3k2) is minted once, immutable, and used everywhere as the join key. The Marketing Identifier is the readable ID built from your own framework — brand, market, period, slug — and it’s fully admin-configurable. One is for machines and permanence; the other is for humans and reporting.Etch.Vault
Etch.Intelligence
Salesforce